Dynamic Business Feature: Women’s Day: 13 Founders, 13 Stories of Defying Bias

Dynamic Business is one of Australia’s longest-running outlets dedicated to entrepreneurs and business leaders. For over 25 years, Dynamic Business has been informing Australian SMEs and startups with content from business leaders, entrepreneurs and other leading SMEs. Each week, Dynamic Business emails the latest business news to ~40,000 subscribers and consistently reaches 30,000-60,000 business visitors per month from across Australia, the USA, India and Asia.

In this 2025 International Women’s Day feature, they spotlighted 13 women founders - including Gheorg Founder & CEO Dr Louise Metcalf - who have faced and defied gender bias in business.

In the article, the topics discussed relating to women in business were:

• Gender bias in business

• Navigating startup culture as a woman

• Psychology and resilience

Louise’s shares her story which highlights the reality many women in leadership still face - but also the strength that comes from confronting bias with courage and clarity. Her reflections offer hope for future founders and a push for systemic change.

Read the full article on Dynamic Business

Excerpt from the article:

“As a female founder, I’ve noticed a significant bias in how investors frame their questions. Women are often asked risk-prevention queries like, ‘What if you don’t meet your revenue targets?’ whereas men are encouraged with growth-oriented questions such as, ‘What will you do after hitting your targets?’

This subtle shift steers discussions towards risk rather than growth, undermining confidence in women-led startups. I counter this by steering investor conversations back to scalability and opportunities.”

- Dr Louise Metcalf